SEO (or search engine optimisation) is where the magic happens.
SEO is the link between your customers (who are trying to find you) and your business. A beautiful website design is a starting point, but if it doesn’t show up in search engines like Google when your customers look to solve their problem, it’s not your virtual door they’ll be knocking on.
SEO should be a part of any great website design as there are so many opportunities for your website to be optimised, both on page and off page. If your website is well optimised in its content and in all of the off page areas search engines look at, your business can save a lot of money by avoiding or minimising marketing spend on Google ads or other more traditional marketing ideas.
It all starts with our SEO Analysis.
Do you know what search terms rank highest for your competitors’ sites ? Do you know if there are customers searching for something your business provides, but they can’t find you ? If your website doesn’t tell Google (in the way we know it likes to be told) that your business is relevant to customers for the questions they have, or for the problems they are looking to solve, then it’s not very likely that your website will be put in front of those customers when they do go looking.
Before we start building or redesigning your website, we put ourselves in your customers’ position and try to find your business, or businesses that provide similar products or services to you. We analyse the UX (user experience) on those websites that we find and we look for opportunities for your beautiful website design to outshine the competition.
We pride ourselves on finding those search terms that are most relevant to your business that will lead your ideal customer directly to you. We are the link between your client/customers and your business.
We make no secret about the fact that we LOVE WordPress for SEO. Website builders like Wix, GoDaddy and others are doing better with the SEO offerings they provide. But most in the know realise that a website built with WordPress will perform better for your business than a website built with a basic website builder platform.
WordPress is the most popular website content management system (CMS) across the world and for good reason. It is extremely versatile and can perform most functions that a small business will need, without having to spend big bucks on a custom programmed site.
It also means that you can keep improving your website’s performance with SEO content marketing – articles and information added to your website over time that are optimised to reach your target audience. With WordPress you can add these yourself (with our helpful basic training) or we can do it for you. We can also help you source great SEO content if you don’t have the time.
Interested in learning more about how we do SEO? We’d love to talk to you about it and promise you won’t leave confused! Contact us today to find out how we can help your business do better.