If your company has a lot of money in its budget, it might be worth hiring both. However, if your company is just getting started and needs to focus on one strategy first (or if it’s strapped for cash), there are certain strategies that may provide more long-term value than others.
We’ll discuss these two options in detail so that you can make an informed decision about which route best suits your goals.
When Search Will Be Better than Social
So, how do you know the difference between a search engine and social media? Well, first of all. let’s take an example: Facebook.
On Facebook there are only two ways to get traffic – either by friends sharing your content with their networks or paid advertising. The problem is that most people don’t have time for this type of marketing because it takes too much work (and money).
Plus if they find one post interesting out of hundreds then chances are slim that they will see any other posts in their feed again from them! This means many businesses spend thousands on getting clicks without ever having someone visit their website or contact information page- which can be very frustrating as well! But now imagine what would happen when you combine both types together
If you’re like most people, when you need to find a professional business or service online, it’s natural for your first instinct to be a search engine. In fact with 1 billion searches per day on Google alone and 4 out of 5 consumers turning there first before other sources – at least if they know what they want! But why choose Search Engine Marketing over social media marketing? The answer is simple: research shows that searchers are more likely than not looking for information or goods rather than entertainment which makes SEO the best option by far.
Don’t believe us? Have a look at this report by Econsultancy – they found that 61% of consumers use search engines before they buy to help them in product research. So if you want people to find your products or especially, your professional services business (where trustworthiness and experience are paramount to the “buying” decision), ranking well for your target keywords and providing a professional, helpful online presence is vital.
But How Do I Know What People Are Searching For?
When it comes to search engines, while the numbers might not be exact, you have a lot of great tools to use in your research of what people are searching for.
Google AdWords Keyword Tool is a great start in this process. While “law firms” may not actually get an exact one million searches per month, you will know that “law firms” is more popular keyword phrase over “law office” by using the Google Adwords Keyword Ideas tool.
Can I Just Pay to Rank for a Keyword?
How Social Beats Search
So that’s search engine marketing. But when will social media marketing be better for your business than search engine marketing?
Social Media Marketing has made an increasing amount of progress in recent years. The power shift to consumers had a huge impact on businesses, but there are still many areas where Social Media can provide better results than Search Engine Optimization.
The same report from Econsultancy found that 75% of people in the 18-26 age group used social media recommendations during their product research. One example may be when someone likes your Facebook page or mentions you on Twitter by using your handle – this creates peer recommendation and starts conversations with others just like yourself who are looking into purchasing similar products or services as well!
When someone takes these actions, it’s almost like they’re providing you with a seal of approval. And that’s something that their connections will see and which may help your business get discovered.
Respond to Criticism in Real Time
One of the most serious problems when it comes to search engine results is not coming up at all, but if you’re lucky enough that does happen then there’s another problem: having something bad come up.
Online reputation management has been thriving thanks to rip off reports and other damaging articles about businesses popping up on Google or Yelp reviews because people who have their own agenda write them without any real evidence. Unfortunately, business owners can’t do anything in terms of countering these things from happening with a new SEO strategy within the same site as originals were published online so they’ll stay permanently ingrained after someone shares an article like this one subjectively without checking for validity first!
However, similar comments on social media in the form of critical comments or messages sent via these platforms, provides no need for panic! All you have to do is respond back quickly before they come across any other negative content that might make matters worse; this will likely turn their complaints into compliments instead since criticizing businesses isn’t very popular anymore especially among younger generations
Mentioning books such as The Now Revolution which discuss how companies should handle real-time crises through social media proves that staying informed has never been more important than now
And Yes You Can Buy Your Way in Front of Your Target Audience on Social Too!
Do you want to know the best way for new businesses, bands, or artists to get in front of their target audience? Social Media Advertising. There are many ways that social media advertising can be used including Facebook Ads and Promoted Tweets which will enable your company’s content reach a wide variety of people on different platforms such as Twitter and YouTube with just one click!
Why You Should Choose to Invest in Both Search and Social
Don’t put all your eggs in one basket. While the above mentioned points may make you believe that search engine marketing is better than social media, or vice versa, there’s a good reason to invest time and money into both strategies: You don’t want to leave any stone unturned when it comes down to getting results for your business.
If you have Google Analytics installed on your website (and if not now might be as good of a time as ever!), go take a look at what type of traffic sources are bringing leads or conversions – because more often than not, they are coming from multiple places – including Facebook!
While it may be true that you can’t rely on one source of traffic, when your time in search and social is well-balanced, the worst thing that could happen to any business would be for them to lose all visitors from either.
It’s possible to completely lose a single platform (though statistically unlikely), but if this happens with two sources of traffic then there are other ways you might still get people coming into your site at least once every few months or so.
And as Kristi Hines says on her blog post on SEO guru Neil Patel’s website
“Regardless of whether you fear the loss or your search engine traffic due to a penalty, or the loss of rankings to competitor’s because you misunderstood what caused Facebook remove your page, don’t let fear be your only motivator in diversifying between marketing efforts.”
Search Engine Marketing Actually Helps Social
Search engine optimisation doesn’t just help drive traffic to your website. The same keyword research and on-site optimization strategies you do, or have done for you for your website’s search engine marketing campaign can be used for your social media marketing.
Keyword Research for Social Media
Keyword usage is important in social media. Although you can’t find the specifics on how many people search for particular keywords on social media, you can use different tools to get a good idea. Have a look for “social media search terms” and you’ll find a lot of results like Wordstream.
On-Site Optimization for Social Media
You might have heard of “On-Site” optimisation for your website, but you can use the same principles for title tags, meta descriptions, image alt tags, and so forth to better optimize your social media profiles for search. For example, you can optimize Google+ for search (and thanks to Kristi Hines for these examples!)…
The five steps to a better search page ranking for your social sites (as a general guide) are:
1. Get your profile name and description right, because this is one of the first things people see when they’re looking for you on social media sites.
2. Add keyword phrases in images that can be seen by Google’s Search Engine Optimization feature
3.”Customise” any graphics or photos with keywords so it will show up higher
4. Have less than 100 total words in your bio (exceptions include if you use Twitter)
5. Use specific hashtags instead of generic ones
And Of Course Social Media Marketing Also Helps Search
There are 2 main ways in which your social marketing helps search.
Better Reputation Management
What if you could get rid of a negative search result for your brand by simply creating an online presence? Sounds like something from the future, but it can be achieved with social media. So what are some good sites to start on? Facebook, Twitter, Google+, YouTube and FourSquare all rank high in searches so they’re great places to begin!
If the only online properties created by you appear on the first page when someone searches for your brand name, then you are well on your way to creating a great first impression.
Confirm a Search Result is Trustworthy
Social media is an indispensable tool for any business today, and using it as a customer research outlet can be very helpful. It’s important to check out the top social posts from your competitors or compare yourself with them in order to see what they are doing right that you might not be aware of yet.
While almost two thirds of consumers still do their own product search on engines like Google before purchasing anything new, I know many other people who use social media sites such as Facebook and Twitter first when researching companies they have never heard about before but want more information on so that makes sense why getting into these networks will ensure better odds at coming across my company than if I just took care of all marketing through one site alone!
When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?