SEO (or search engine optimisation) is the key to gaining better ranking on search engines like Google and getting online traffic (your customers) to your website. A great SEO foundation in a CMS (content management system) plays a crucial part in how easily customers will find your website.
Many of our clients come to us having built their website with a website builder like Wix. As an easy to use, cheap option it can be great for a small business that will generate enough leads through foot traffic (via a bricks and mortar store) or through traffic from social media accounts and word of mouth. However, if your business growth needs more customers than these sources provide, then independent research (and the discussions we have with other website design professionals) shows that a Wix website will be very unlikely to gain traction and rank competitively against the WordPress sites your competitors might have.
For a great comparison of the features of both a WordPress and Wix site in terms of SEO capability have a look at this article from Tyler Horvath or this article from Mark Spera.
If you’re worried about having to pay for ongoing updates to your WordPress site, then don’t. WordPress content updates can be done by almost anyone with a little training. As part of our website build package we provide you with basic training so that you can add content to your site yourself, and update details as needed without having to engage us to do that for you. We can also provide you with some basic SEO training so that your updated content is still delivering the best search engine results to help your business grow.
SEO is a complex subject and in our view (and yes, we are a little biased) search engine optimisation strategy should be a part of any great website design from the start. However, if you’re determined to start your business with a Wix site (or something similar) then as your business grows, you could consider our website redesign services to improve ranking at that stage. If budget is your primary reason for not engaging a professional website designer when you’re starting out, then please contact us and let’s see if we can work out a financially responsible solution for you. We don’t want to take your start up capital that could be better spent in other areas. However, we are also passionate about helping your new business succeed and can tailor packages to suit your budget and make the investment in a quality professionally designed website achievable now.
Whichever way you choose to go, there are pros and cons. Getting customers to your business is key to its success especially in the early stages when it’s relatively unknown in the market. A great website that ranks well in major search engines, can be a big boost to getting your brand into the market, and can provide that valuable social proof that can drive sales and see you achieve success in your new venture.
It costs nothing to have a chat with us about your options so Contact Us today and let’s see how we can help your business succeed.